01 February 2015

Do Not Despair Ladies! At Least There Is The Kitten Bowl For You To Watch Tonight

So it is Superbowl Sunday, all over the world people are anticipating one of the most watched sporting events of any calender year. People who haven't watched a single second of football all year will tune in for the one game that encompasses all that I enjoy about the sport. It will be intense, fast, and non-stop entertainment, even the advert breaks (I die a little inside for admitting this) are entertaining (depending on where you watch it). I think most recognise that people of all ages, sexualities, ethnicities, and genders around the globe can be counted among its viewership. Most. Clearly the cretins at the Daily Mail cannot be counted among these as the article "The claws are out! Puppy Bowl gets competition as Kitten Bowl returns for its second year - but which team of furry critters will deflate more balls?" suggests.

Okay, I know what most people would be thinking now, "the only person suggesting women will not be watching the Super Bowl tonight is you matey... Just look at the title to this blog post". The title of this blog post was chosen because that is essentially all they are saying with this article and where they posted it on their website, in short the 'femail' section of that disgusting e-rag. 

The blatant sexism of that 'female focused' section is something I have wrote about before, it trivializes the female, moves them to the outside of the normal readership (males), and undermines any notion that women are interested in anything beyond the family, relationships, fashion and obviously Kittens.

By publishing this article there they are oblivious to the fact that sport is not the preserve of men, and Kittens are not just enjoyed by women. In fact if this article, as poor and pointless as it is, was in the standard part of the Daily Mail's website it would have just been another example of the tabloid trash they publish on a hourly basis. The fluff that is only there to lighten the endless waves of Racism and fear they shove down the throats of their paranoid readership. Just quick, disposable, complete devoid of critical analysis, harmless trash.

In publishing it where they did they have highlighted once again the casual, and sometimes not so casual, sexism that they delight in producing and shown just how out of touch they are with the modern world. The Daily Mail as a source of 'news' are akin to the grumpy, racist, Grandfather we all recognise, unable to see beyond his 1930's upbringing and still believing that men and women cannot share any common interests.

Having played American Football (as we call it over here) at a university that has a female team and seeing how much heart they put into every game, how much work they put in during training, and how much they enjoyed playing the sport, I can categorically confirm that every single female watching the Super Bowl tonight will be enjoying it as much as the male viewers, with scarcely a kitten in sight. Despite what the Daily Mail think about it.

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